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The average ecommerce conversion rate is 2%. Yet successful retailers consistently achieve a higher number. Amazon boasts a whopping conversion rate of 13%.

So what is it they’re not telling us? While it’s impossible to put conversion rates that exceed the industry average down to any single factor, CTAs are one of these ingredients that boost online retailers’ results.

CTAs are among a small handful of on-page elements – along with graphics, urgency-building features, and reviews – that can dramatically increase the conversion rate of product and checkout pages with relatively minimal effort.

So in this post, we’re going to give you nine actionable tips for creating highly-clickable and ultra-converting CTAs on both mobile and desktop 👇