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In 2017, most marketers know the age, sex, geolocation, browsing behavior, and purchase history of their target customer segments.

They are investing in new and exciting tools and technologies, like personalization and artificial intelligence.

Many marketers are moving away from gut-feeling marketing, and are focusing on measurables and experimentation.

But even with all of this data, marketers are still just scratching the surface of why their customers behave the way they do. As a group, we are getting pretty good at the who, the what, and the how…but we are still missing the why.

In this new post, we look at how emotion and personality drive your shoppers to make buying decisions. And how you can leverage this data to create emotionally relevant marketing experiences.

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