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What’s the most important element of your copy?

Headlines? They hook initial attention so of course they’re important.

Body copy? That’s where you create interest and build desire. It’s also where you’ll convince a prospect to take the next step, which is the…

CTA!

Calls To Action are the final stage in your sales letter, blog post or landing page. Tiny in size, but huge in impact. Consider this statistic: emails that contain a powerful call to action get 371% more clicks than those without.

They capitalize on the attention you’ve hooked and the strong feelings of need you’ve built. They seamlessly lead readers to do what you’d like them to do. Without a powerful CTA, your marketing materials are nothing more than interesting reads rather than the action-causing, sales-driving materials you need them to be...

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