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You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words.

There’s blog posts everywhere you turn in your Google Drive, research papers littering your desk, and website content planned for the next six months. But even after all that prep, it’s still possible to sink to the bottom of Google’s search results.

Just 9% of content gets some form of organic traffic.

And it’s pretty easy to fall into the 91% that doesn’t–especially when over 3 million blog posts are being published every day.

Pretty disheartening, right?

It doesn’t have to be that way forever. In fact, you could earn pride of place in Google’s SERPs by focusing on one of their new algorithm features: The E-A-T update.

Here’s how you can get in on the action.