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Content might be the most innocuous word on the internet today, even more so within SEO.

It seemingly has no definition; it’s everything.

We all know we need it, most folks are confused about what it actually is – and it’s even harder to create the elusive, but more desired variation of “great content.”

With all that said, crafting content to serve all the different needs of an Ecommerce website might be the most difficult.

Nick works with Ecommerce sites of all sizes, in a wide variety of niches, on all sorts of platforms, and sees an amazing level of variability in content production…

The good news is this puts Nick in a unique position to share some specific, actionable insights with you when it comes to creating content for Ecommerce.

The aim of this article is to run through all of the content you should be creating to leverage SEO to drive traffic and sales from your Ecommerce website.

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    Nick Eubanks

    2 months ago #

    Please feel free to leave any feedback or questions.. there's a lot going on here so happy to discuss the details and methodology.

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      Tiago Otani

      2 months ago #

      Thanks Nick! Do you currently use any management tool to help you deal with all this content being planned, created, distributed, analyzed? I'm not talking about Marketing Automation Platforms such as Hubspot or Marketo, but something focused on the content?

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        Nick Eubanks

        2 months ago #

        Hey Tiago - My favorite tool for content planning, research and production management is still trello.

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    Pravin Gupta

    2 months ago #

    Well describe you Content creation of Ecommerce sites ...

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    Tad Chef

    2 months ago #

    In my opinion content has value by itself. When it's only a product description it's rather packaging.

    Imagine a bottle - the liquid is the actual content - not the list of ingredients or the bottle label.

    Most ecommerce sites don't have any content when you apply that definition. In most cases even their packaging is rather low level.

    A guide, a how to video, a case study are content. A category page that just automatically lists all matching products is not.

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      Nick Eubanks

      2 months ago #

      My points above are how to create a best in class category page, how to create blog posts, resource guides, and news/trending articles that support specific marketing activities that drive the points I clarified in the very beginning of the post.

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