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Digital marketing has become a battle of wits because the level of competition is higher than ever.

Selling your products or services is a challenging task. You have to reach out to your customers or make it easier for them to reach out to you or both.

In all cases, you have to develop a target marketing strategy for your business and apply it to increase your sales.

First, you have to know who your potential customers are and what their preferences and behaviors are. And after taking all the information into consideration, you have to create a persona of your ideal customer.