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In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

It's no question Snapchat is a popular platform -- in the U.S. alone, 78% of 18-24 year olds use the app. But there's less information out there regarding the effectiveness of Snap Ads.New Call-to-action

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