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In this post, you'll learn how to create and use customer loyalty programs to 🚀 your eCommerce business.

1. Offer redeemable points based on purchases
2. Offer exclusive access
3. Offer members-only events & activities
4. “Be the first to know”
5. Set tier based on annual spending level

And more...

  • VV

    Vukasin Vukosavljevic

    4 months ago #

    Nice one Edward! ;)

  • SV

    Steven van Vessum

    4 months ago #

    Good piece Edward!

    I think rewarding existing customers is underrated. New customers are often lured in with discounts, iPads, paid trips etc while loyal, existing customers are taken for granted!

  • JT

    Joanna Tracey

    3 months ago #

    A great article that re-iterates the need to focus first and foremost on the value your existing customers bring to the table. All too often we become obsessed with filling the top of the sales funnel with fresh leads when huge potential lies in an existing customer base.

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