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Actionable and example-focused, this article gives young businesses and "new-to-digital" marketers a complete walkthrough to building an online marketing campaign.

  • Creating an optimized campaign page
  • Creating a thank you page and voucher
  • Creating the campaign's auto-responder email
  • Creating a welcome mat which directs website traffic to your campaign
  • Creating a Facebook Ad campaign (with targeting, copy and creating an ad image) 
  • Creating your follow-up email campaign to convert leads
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