Why should I buy from you rather than somebody else? 🤔
That’s one of the key questions users subconsciously ask before they buy from you.
How does your online store do when it comes to answering it?
Do your users know why you are the best choice (and not that competitor which is just a few clicks away)?
Most of the companies I work with can easily tell what makes them different.
But their websites do a lazy job communicating their value proposition.
That’s why today, I’ve written a post that goes into the details of creating a value proposition in an online store.
Check it out and tell me what you think!
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