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Launching a new product is an ambitious task and a significant challenge for marketers. The first steps in the market are like playing the lottery: sometimes, even the most thorough analysis cannot predict the consumer's reaction.

According to statistics, 9 out of 10 new products launched on the market are not commercially successful.
How can you avoid this sad fate?

Successful branding and a well-developed go-to-market strategy are sometimes the best and only way to get ahead.