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If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work.

You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc.

You’ve looked at Google through the eyes of customers and chosen some relevant resources to place your links.

One last stage of our plan remains — to mix all these steps together.