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How to create your customer acquisition plan by focusing on growth, not growth hacks.

Once you establish your goals,
you create a process / system to work within,
then you fill it with strategy / ideas to align with your goals,
lastly, you’ll break those down into specific tactics to execute…

…and not the other way around.

Tactics aren’t sustainable, their effects will always tail off. A process is sustainable and continuous – as long as you are committed to it.

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