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What’s your strategy for converting blog readers into customers? The truth is, you don’t need to fumble over this answer, but if you haven’t thought about it in a systematic way, you will.

You convert readers to customers in just 2 ways: 1. Through direct links to sales pages 2. By capturing reader emails and emailing them Exploring Placement Options for your CTAs and their Pros and Cons Here are the different options covered and rough conversion rate ranges I’ve seen for email capture forms in each of these locations:

  1. Sidebar CTAs – 0.5% – 1.5%
  2. Generic end of post CTAs – 0.5% – 1.5%
  3. Pop-ups – 1% – 8%
  4. Sliders and bars: 1% – 5%
  5. Welcome Gates: 10% – 25%
  6. Featurebox: 3% – 9%
  7. Navbar: Varies This is the most comprehensive post written yet.

The 4,000 word guide walks you through how to set up conversion tracking, what the best tools are to convert your traffic to leads, and what CTAs work best (with real examples).

  • DS

    Danavir Sarria

    over 4 years ago #

    This was probably one of the most useful posts I've read in a while. Awesome job!

  • JQ

    Jason Quey

    over 4 years ago #

    SOOOO MUCH AWESOMENESS! Thanks for creating this Benji and Devesh!

  • HW

    Hannah Wright

    over 4 years ago #

    This is an awesome post. Super detailed!

    Good point about sidebar CTAs -- best to keep it simple and avoid clutter by not adding tons of widgets.

    • DK

      Devesh Khanal

      over 4 years ago #

      Agree Hannah. In fact, I'm doing another sidebar test for a client right now where we're seeing the same thing but for topic specific bonuses: mentioning it in the sidebar results in FEWER people opting in.

  • IM

    Ilia Markov

    over 4 years ago #

    Super awesome and useful post, great job! :)

    @deveshkhanal I'd be curious to hear if you have any experience/observations about using CTAs within the main text of the blog post and what are your thoughts about this.

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