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What’s your strategy for converting blog readers into customers? The truth is, you don’t need to fumble over this answer, but if you haven’t thought about it in a systematic way, you will.

You convert readers to customers in just 2 ways: 1. Through direct links to sales pages 2. By capturing reader emails and emailing them Exploring Placement Options for your CTAs and their Pros and Cons Here are the different options covered and rough conversion rate ranges I’ve seen for email capture forms in each of these locations:

  1. Sidebar CTAs – 0.5% – 1.5%
  2. Generic end of post CTAs – 0.5% – 1.5%
  3. Pop-ups – 1% – 8%
  4. Sliders and bars: 1% – 5%
  5. Welcome Gates: 10% – 25%
  6. Featurebox: 3% – 9%
  7. Navbar: Varies This is the most comprehensive post written yet.

The 4,000 word guide walks you through how to set up conversion tracking, what the best tools are to convert your traffic to leads, and what CTAs work best (with real examples).

  • DS

    Danavir Sarria

    almost 4 years ago #

    This was probably one of the most useful posts I've read in a while. Awesome job!

  • JQ

    Jason Quey

    almost 4 years ago #

    SOOOO MUCH AWESOMENESS! Thanks for creating this Benji and Devesh!

  • HW

    Hannah Wright

    almost 4 years ago #

    This is an awesome post. Super detailed!

    Good point about sidebar CTAs -- best to keep it simple and avoid clutter by not adding tons of widgets.

    • DK

      Devesh Khanal

      almost 4 years ago #

      Agree Hannah. In fact, I'm doing another sidebar test for a client right now where we're seeing the same thing but for topic specific bonuses: mentioning it in the sidebar results in FEWER people opting in.

  • IM

    Ilia Markov

    almost 4 years ago #

    Super awesome and useful post, great job! :)

    @deveshkhanal I'd be curious to hear if you have any experience/observations about using CTAs within the main text of the blog post and what are your thoughts about this.

    • DK

      Devesh Khanal

      almost 4 years ago #

      @gospodin_i Indeed, here is a post on content upgrades (in blog post CTAs) that I wrote: http://blog.crazyegg.com/2015/02/04/list-building-case-study/

      Those convert the best for blogs, hands down. As i mentioned in a comment above, we're doing a test on a client site right now where we put a twist on the sidebar, and yet, still the in article CTAs are converting a lot better. And the sidebar elements seem to reduce overall conversion rates.

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