Marketers love data.
There’s no question about it – those numbers are capable of proving their performance is worthwhile. Determining the effect of marketing efforts can be part of what influences the upcoming budget and reassures executives that you know what you’re doing.
But that data comes from everywhere, making it difficult when you’re trying to tell one cohesive story about your accomplishments. That story is in there, somewhere among all of those platforms and tools.
It would be much easier to see all of that important information in one place.