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Industry research shows that lots of small & medium-sized businesses waste 25% of their AdWords budget due to simple mistakes. The reason behind these errors is that the partner AdWords agency does not engage in the best AdWords practices such as actively managing clients’ accounts or improving ad relevance.

This means that if you invest $5,000/month into your AdWords campaigns, you simply might be wasting $15,000 a year.

As a business owner or a marketing manager, choosing the right Google AdWords agency for your company can seem like an annoying task.

More often than not, you can find marketing agencies that are “jacks of all trades, masters of none”.

Partnering with a first-class Google AdWords agency can offer many advantages, yet how can you make sure that your partner is as good as they say they are?

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