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If there’s one thing a lot of marketers struggle with, it’s writing compelling copy.

Whether it’s writing an email campaign, LinkedIn ad, or product page, it feels like you need to be a wizard to find the right words to get people to take action.

That’s why I was stoked to get Joel Klettke (@joelklettke) on for an episode of Demand Gen Chat to learn his copywriting secrets.

Joel breaks down the frameworks and processes he’s used to help companies like HubSpot double their conversion rates.

Check out our chat here:

  • BH

    Benji Hyam

    6 months ago #

    Watched this video this morning and it had tons of great learnings in it. Thanks to you and @joelklettke for putting this together.

  • LS

    Logan Sekulow

    6 months ago #

    Great stuff here. Thanks for posting this.

  • GR

    Gigi Rodgers

    6 months ago #

    I'm with you Emil. Copywriting does seem like a super power.
    But I'm definitely learning that with practice, I can be a "super" too :)
    Love the live breakdown too.

    • ES

      Emil Shour

      6 months ago #

      Thanks Gigi! I'm with you on that one - constantly trying to learn from the pros and get better.

      • JM

        John Musci

        6 months ago #

        Emil, what's your favorite channel to write for and why?

      • ES

        Emil Shour

        6 months ago #

        John - I love writing ad and landing page copy the most. You get feedback the fastest and it's tied to revenue.

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