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The Mission Matrix is a framework that has been built to help B2B SaaS companies with their go-to-market strategy.

It identifies seven so-called missions your SaaS business can embark upon; some of these have a higher chance of success and some have a higher chance of failure. The Mission Matrix will help ensure that you’re strategically well placed for success, or it will highlight if you are in a position of danger, and more crucially, what you can do to alter your strategy.

The Mission Matrix is for early stage B2B SaaS startups as well as more established companies to ensure they have a solid and sustainable strategic position.

It's also quite a long article so coffee may be needed.