User personas are often talked about in marketing and product design, but they’re almost never done well. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).
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