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Design thinking and user-centered design are increasingly becoming common concepts for product teams and organizations. A user-centered outlook helps align goals of the business with the goals of the user and translates directly into user engagement and retention. User research helps teams understand the user’s goals, the actions they are taking to achieve those goals, and where in this process does the product help. Yet real user research is still rare. This post can help you make a case for it and choose the right research method for your product.

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