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Building an email list can seem less like a challenge and more like an enigma: getting people to subscribe sounds easy in theory, but making it happen in practice is anything but.

Think about the spam currently living in your inbox from all the random newsletters you’ve signed up to over the years. With this in mind, how likely would you be to add another subscription to that mix?

People are becoming increasingly wary of providing their email addresses to companies for this very reason. With 124.5 billion business emails being sent and received in a single day, a solid marketing strategy and unique content are crucial for building an email list of engaged users.

Let’s dive into the tactics that can turn bulk up your email list and turn it into a revenue spinning channel for your business.

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