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William Gill, head of growth + monetization at HERE, explains how to set up a basic input-driven spreadsheet growth model for your business. Such a model is an important tool for scenario planning and prioritization of initiatives.
Love that William introduces Growth loop into the model. Most growth model are linear and maily focused on acquistion number and conversion rate, it's a smart idea to use K-factor and make viral growth/referral part of the model.
But is K-factor likely to change over time? How do you capture that?
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