In this post, Daniel Ndukwu shows us how to put people back into the heart of our sales funnels.
Key takeaways from the post -
> Set up a survey that’ll allow you to divide your audience into three or four groups.
> Analyze the data and pull out the most important groups and understand how your audience talks about their problems.
> Set up a survey or quiz to segment people at the point of lead capture.
> Develop an email series that instills the necessary buying beliefs into your audience and send them to the next step in the process.
> Personalize the pages they land on based on the information you have about them. Customize the headlines, the benefits, and the testimonials you use.
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