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As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth. There’s a degree of subjectivity to this – all companies and cultures are different – but there are some constants when it comes to building a world class growth team.

  • SE

    Sean Ellis

    about 1 year ago #

    Really comprehensive article (and not just because it mentions my book with @morgan ). Definitely recommend reading this one if you are thinking about implementing a growth team.

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