"SaaS companies that have a strong SEO strategy appear higher and more frequently in the Google results. This means they generate more targeted traffic from users who are in an active buying cycle (even if they don’t realize it), which they can then convert into leads and customers.
The SaaS companies that I found in my search didn’t show up on Google magically. They invested in a smart SEO strategy. They built problem-focused articles that addressed my pain and introduced me to a solution. They optimized their website to rank for the most relevant search terms. They earned backlinks that helped them outrank their competitors."