"It’s not about the cards you’re dealt, but how you play the hand." ~ Randy Pausch, The Last Lecture In the marketing world, there are no real barriers to entry. You don’t need to go to marketing school. You don’t need to spend thousands on night classes. You don’t even need to get a license to become a practicing marketer. It’s not rocket science. It’s not dental surgery. But it is a profession that can offer many great rewards. Yet what it takes to be a successful marketer has caused many heated debates in the profession—people who have spent their lives in the classroom on one side, and those who learned from taking it to the streets on the other.
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