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"It’s not about the cards you’re dealt, but how you play the hand." ~ Randy Pausch, The Last Lecture In the marketing world, there are no real barriers to entry. You don’t need to go to marketing school. You don’t need to spend thousands on night classes. You don’t even need to get a license to become a practicing marketer. It’s not rocket science. It’s not dental surgery. But it is a profession that can offer many great rewards. Yet what it takes to be a successful marketer has caused many heated debates in the profession—people who have spent their lives in the classroom on one side, and those who learned from taking it to the streets on the other.

  • GR

    Gigi Rodgers

    12 months ago #

    The cycle of a marketing experiment:
    Do -> Fail ->Do an 'autopsy' on why it failed -> Try again -> Fail -> Debate on whether it's worth pursuing anymore -> Go back and forth with the decision for a few days -> Have an epiphany on how it could work -> Do again ->Get better results and freak out (happy, happy, joy, joy!) ->Do it again, and do it better -> Get the desired results -> Dust the imaginary dirt off your shoulders, change your ringtone to "Like a Boss" by The Lonely Island, and get to work on the next experiment.

  • JG

    Jared Goodmam

    12 months ago #

    Love the point about imposter syndrome. It took me a long time to realize I wasn't the only person feeling that way! Great post, Ross!

    • RS

      Ross Simmonds

      12 months ago #

      Yup. Imposter syndrome is real. Some of the most successful and inspiring folks I know suffer from it on the regular. Thanks for the kind words Jared - Glad you enjoyed the piece!

  • DG

    Dana Gore

    8 months ago #

    Yep, read the boring stuff and do the boring work. It really is that important if you want to become knowledgeable and well-versed.
    Tough to do sometimes, but I suppose if you're truly passionate about what you're looking to achieve, you can psyche yourself into thinking that even some of the more mundane details are interesting when you see how they play into the big picture.

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