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Do you want to use Facebook for more than just getting Likes and sharing your most recent blog article to 2% of your Fans?

You can! It's still, very much, a viable platform for growth. One with more than 1.7 billion users waiting for you to grab them.

But, as with all digital marketing, it's about knowing how to do it most effectively.

This article breaks down a Facebook marketing campaign from start to finish. I'll be using a totally made up e-commerce business as an example: Hipson outdoor apparel.

I've created all the collateral, and will be going over campaign page setup, website and newsletter promotion, advertising and email follow-up.

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