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From 2009:
In Part 1(http://www.growthhackers.com/how-to-bring-a-product-to-market-a-very-rare-interview-with-sean-ellis/), Sean discussed what you do before product/market fit: how to get there, how to measure it, and how to survey your users so you can improve fit.

In Part 2, he explains what you do after fit: optimizing your positioning, implementing a business model, and optimizing your funnel — all so you’re prepared to acquire users quickly and profitably.

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