Experimentation programs often lose steam because they are operating within a silo.
Problems arise when people outside of the optimization team don’t understand the why behind experimentation. When test goals aren’t aligned with other teams’ KPIs. When experimentation successes aren’t celebrated within the organization at-large.
Optimization champions can struggle to scale their experimentation programs from department initiatives to an organizational strategy. Because to scale, you need buy-in.
But getting buy-in for any initiative – especially one that challenges norms, like experimentation – is no easy task. Particularly if your organization suffers from silo mentality.
In this post, we outline a 5-step process for blasting through the silo-mentality blocks in your organization to create a culture of experimentation.