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Step 1: Earn Your Bachelor's Degree. ... Step 2: Consider Certifications. ... Step 3: Acquire Work Experience. ... According to Google, these are the first three steps to becoming a marketing manager. While Google may not be wrong, its answer is a bit outdated and presumptuous. For starters, any experienced marketer knows that you don't need a Bachelor's degree to become a marketing manager today. Also, there's certainly not one, linear path that all marketing managers take.…

  • TH

    Thom Holliday

    over 2 years ago #

    Really good article Lauren! It's almost exactly the same path I took, but I finished university. Heh.

    I've bookmarked this and will refer to it continually. The insights from Senior Managers are particularly gold.

    I'd be interested in a second part - "so you've mastered the art of managing marketing, now what?" I think there's scope to show how you can then develop into a business leader and a builder of products.

  • RS

    Rishabh Saxena

    over 2 years ago #

    Great read! I've recently started working as a Marketing Manager and I could connect with so much as I was reading the article.

  • SK

    Sona Khachatryan

    over 2 years ago #

    I'm already a marketing manager and I truly can say that it's really good and productive article for beginners !!!