This article helps you deal with the overwhelming scope of digital marketing today. Having a plan and path is the most important part. The author has tried to simplify the path as much as possible. He suggests that there are three layers. They are:
1. Base Layer
These are non-marketing specific subjects that provide a base to build from. Subjects in the base layer are used throughout the subjects in the next two layers.
2. Marketing Foundation
These are marketing subjects you should know that are used across almost any channel you use.
3. Channel Expertise
The third layer is where you will need to make some choices. Channels are all the different ways you can reach your audience. It is near impossible to become an expert in all of the online marketing channels AND stay up to date on the latest changes. Each channel is changing unbelievably fast in addition to new channels emerging.
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