If you are a business with a subscription model, the key metric you will need to have your eye on is – customer churn.
If you lose 5% of your paying subscription customers each month, you are looking at a close to 50% annual customer churn rate!
After just one year you are looking at a ~30% divergence in customers and revenues!
So how do you go about setting up the process of reducing churn?
Here are some timeless fundamentals that we put together instead of promising some fad growth hacks :)