Fast forward three years.
It’s 2021 and B2B marketing has radically changed.
Well B2B marketing leaders are now some of the highest paying people at growing companies.
Because B2B marketing has gotten really hard. Blogging is dead, and the traditional content marketing playbook doesn’t work.
SEO is a black box and Google has the only key (which they swallowed).
That’s because there are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically.
They have so many options to choose from, endless information at their fingertips and they can get it wherever and whenever.
Growing companies NEED growth. Engineering, HR, finance, even sales — all take a back seat at companies that are desperate to accelerate traction in their market.
Enter you: the new marketing leader. You’re the highly sought after, heavily recruited and extremely well compensated marketer that’s going to help this company scale.
But how did you get here? What skills have you sharpened? What successes have you had in the past three years?
I’ve had the rare opportunity to work with, talk to, and learn from hundreds of marketers and marketing leaders this past year. Really good marketers are in high demand. And that demand is growing every year.
Here’s what I think the highest paid VPs of Marketing will look like in 2021. Read on here: https://www.drift.com/blog/how-to-be-the-highest-paid-marketer/
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