As marketers, we're all guilty of "shiny thing" syndrome. Someone writes a great article about an enticing new tactic. We shift a disproportionate amount of time and energy to that new tactic. Maybe it works, maybe it doesn't. But going back to basics is the surest way to deliver on your retargeting campaigns. We Show you how to avoid mistakes, and what you can do to immediately improve ROI today.
Idea to test from this article (GrowthHackers makes it easy to save ideas and prioritize testing)
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter