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Paid advertising is one of the best channels for attracting a relevant audience to your website. However, almost to every second marketing specialists, it’s merely a waste of money.

This may look like users click on your ads and navigate to your website without you spending lots of money. The opposite is also true: you pay money, but you get no leads. In both cases, you might not be able to understand what’s going on if you don’t analyse your advertising campaigns.

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