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Conversion optimization is about increasing the likelihood that a user will perform an action you wish them to take.

Your user needs to make a decision, and you wish to influence this decision.

Understanding the psychology that governs human behavior can help inform our strategies for influencing this decision.

  • BP

    Brandon Pindulic

    almost 6 years ago #

    This is one of the best conversion optimization posts I've ever read. Great post @anujadhiya!

  • KV

    Kyle Van Pelt

    almost 6 years ago #

    beat me to it :) I was just going to add this.

    I particularly loved the part about making things look easy.

  • AM

    Adrian Mitrache

    almost 6 years ago #

    I always thought that everything is easy…if you want it to be. Simplify before you get complicated -> That's how i like to work

  • HA

    Hannah Alvarez

    almost 6 years ago #

    I had never thought of the "arrow" shape leading down to the CTA, but now I'm probably going to notice it everywhere.

  • EM

    Elia Morling

    almost 6 years ago #

    I love it. The combination of abstract science, and hands-on advice is really cool.