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A feature without an effective announcement and user onboarding strategy isn’t a feature at all. It’s wasted dev time and a layer of complexity for your users.

“Nobody cares about the thing you’ve designed, unless you can get them past the beginning.” - Julie Zhou, Product Design VP @ Facebook

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    Pulkit Agrawal

    over 1 year ago #

    One trend that I'm starting to see (which I'm excited about) is more marketers taking control of feature adoption. Sometimes this is part of Product Marketing or Growth teams, but it's fantastic, because PMs typically don't have the capacity (and sometimes skillset) to really market new features to existing customers. It also helps that there are now more solutions for marketers to leverage to do this kind of stuff inside the product. Win-win!

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