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The most in-depth and tactical guide to user acquisition I've ever read. A full breakdown of all the tactics the author uses for his agency clients. Landing Pages → A/B Testing → User Onboarding → Ad Channels → Ad Copywriting → B2B Sales→ and Content Marketing

  • WC

    Wu Chiang

    almost 3 years ago #

    This is the kind of guide that I like most. Complete indeed, but also succinct. No need to read a whole book for something that can be explained in a few pages.

  • JS

    Julian Shapiro

    almost 3 years ago #

    Hey everyone!

    My goal with Julian.com is to write handbooks that are exhaustive and insightful. That's a slightly obnoxious motto, right? But that's what excites me 😂 Trying to push myself to write something useful...

    So it made sense I finally got around to writing about growth. It's how I've been earning a living for the past three years.

    I started writing this handbook while I was on a startup consulting spree. I had a blast bouncing between startups so I could peek inside their operations, show them what to do, then move onto the next roller coaster.

    But when I decided to formalize my consulting into a proper agency, I put this handbook on hold for a couple months. Here's why: My new goal was to sign clients whose businesses would help me learn what I still hadn't mastered.

    So the remainder of this handbook began filling up with my calculated, on-the-job experiences.

    I wish I could write more handbooks with this method. Unifying my work (growth) with my passion (handbook writing) made this particularly enjoyable. Unfortunately, this probably won't happen again, as future handbook topics include playing piano and speaking Chinese 😂

    I really hope all this material helps you kick ass with your growth efforts for clients.

  • KW

    Kyle Williams

    almost 3 years ago #

    Really liking the structure of this -- easy to parse high impact content and navigate to relevant sections (B2B for me). Just tried the insights tool, very powerful!

  • EC

    Emanuel Cervantes Espinosa

    almost 3 years ago #

    This is kinda intense. Definitely not a 1-time read. Any chance you'd offer a ebook format I can cave to kindle?

    • JS

      Julian Shapiro

      almost 3 years ago #

      I'll consider doing an ebook this week. Thanks for the prod :)

      It tickles me to have the guide described as "intense." I'm going to start using that.

  • JW

    Jordan Woods

    almost 3 years ago #

    Content aside (which was awesome, by the way), the easily collapsible section headers was a really nice touch.

  • KS

    Kamil Shammas

    almost 3 years ago #

    The chapter on b2b sales hit home for me + that email insights tool looks amazing.

  • ES

    Eugene Schneur

    almost 3 years ago #

    Amazing stuff here. Thanks for posting this useful information.

  • AS

    Aurelien Schvartz

    about 2 years ago #

    My favorite part is for Social Media Marketing :)

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