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During my time in marketing, I've benefitted from an accelerated career trajectory. I put this down to a number of important decisions that I've made over the past few years. I'd like to share these beneficial decisions, as well as the mistakes, in the hope that you'll be able to develop your own successful career in marketing.

  • MB

    Matthew Barby

    about 1 month ago #

    A few points that I cover within the article:

    1. Don't chase a salary; chase problems. Especially within the early stages of your career, it can be very tempting to just go with the role that puts the most cash in your pocket. Instead of evaluating the role on the numbers of dollars you'll take home each month, evaluate it on how many different problems you'll be exposed to each day.

    2. Learn through others. I meet with one new person every week that does a similar role to me in a completely different company. I've done this for the past couple of years and can attribute a large portion of all my knowledge to it.

    3. Work on your personal brand. I've invested a lot of time and resources into this piece - within the article, I share some of the ways I've approached this, what's worked and what hasn't.

    Packed full of more advice, but you'll have to read it to find out ;)

    Any questions, just let me know in the comments.

    • RR

      Robbie Richards

      about 1 month ago #

      Great post, Matt! Bookmarked for some evening reading :) Cheers.

    • TM

      Ty Magnin

      about 1 month ago #

      blown away at the story of you staying up all night 1 day a week. that's hustle. kudos.

      • MB

        Matthew Barby

        about 1 month ago #

        Disclaimer: I'm not advocating it! It definitely took its toll on me, both on a professional and personal level, but you live and learn - this is one of the many lessons I've learned along the way so far.

  • MM

    Mitch McCormick

    about 1 month ago #

    “How many problems will I be exposed to and be held accountable for solving?” Love this part!

    • MB

      Matthew Barby

      about 1 month ago #

      Thanks, Mitch. I think this line is particularly relevant for any managers that are trying to layer in accountability to each of the members of their team. This is certainly how I plan out the roadmap for my colleagues within my team.

  • RH

    Raviraj Hegde

    about 1 month ago #

    Great article Matthew, it kinda makes sense :)

  • BA

    Bhavya Aggarwal

    about 1 month ago #

    Can't agree enough with the article and the advice given. Not just for marketing, I guess it is relevant for anyone starting out their career:
    Don't chase a salary; chase problems and "learn through others".

    Over a course of our careers, in fact life, we come across so much that we learn from, sometimes knowingly and many a times unknowingly. After all, that is what we are doing here in this community as well :)

    • MB

      Matthew Barby

      about 1 month ago #

      Thanks, Bhavya.

      Chasing exposure to problems vs a salary is particularly difficult. Everything we read about being successful always anchors success against money - money will come with an increase in your skills; skills won't necessarily come with an increase in your money.

      • RR

        Robbie Richards

        about 1 month ago #

        Definitely! And, I think the skills are a big byproduct of developing the personal brand too. Full circle :)

  • AT

    Ananya Tiwari

    about 1 month ago #

    Great Post!

  • MB

    Mike Bossard

    23 days ago #

    Great post! Thanks for sharing!

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