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Multiple channels = more sales. But it's not foolproof. Make multi-channel selling easy with these revenue-boosting tips.

  • WC

    Wu Chiang

    about 1 month ago #

    Amazon is getting REALLY competitive these days. Unless you're ready to splash some $$$, you won't even get to the first 3 pages. Not to mention the Amazon Basics issue. If your product has an Amazon Basics equivalent to it, best of luck to you.

    • ED

      Edward Dennis

      about 1 month ago #

      Yeah, a lot of our clients are saying the same thing. Basically, they're becoming an advertising platform more than a marketplace, which is why I recommend spreading the eggs a bit. Use Amazon as a testing platform. I'm actually in the middle of writing how to survive the Amazon "jungle" ;)

  • FE

    Frida Eriksen

    about 1 month ago #

    Nice write-up, Ed! One thing I'd recommend/add is to automate the tax calculation. Tax season can get complicated if you don't pull and calculate data automatically from each channel.

    • ED

      Edward Dennis

      about 1 month ago #

      Thanks, Frida. Totally agree! Now, I'm in AUS, so I'm not exactly sure how USA's tax work, but from I can recall, each state has different regulations, yes? I feel bad for the account department :p

  • DS

    Dorian Surbeck

    about 1 month ago #

    Amazon can be a pain in the butt. Especially if your margin isn't that high. They're charging you anywhere between 6-20% commission on the gross amount of your sale; depending on the category. So yeah, definitely go with niche-marketplaces if you can.

    • ED

      Edward Dennis

      about 1 month ago #

      Yeah, as I've mentioned above, spread your eggs across different baskets. Don't rely solely on Amazon. Did you happen to know the categories that have high commission %?

  • BS

    Benjamin Savodi

    about 1 month ago #

    Great post, Ed. Quick question, what are your thoughts on 'decentralized' marketplaces, like OpenBazaar?

    • ED

      Edward Dennis

      28 days ago #

      Hmmmm, never have any experience on OpenBazaar. Looks interesting, though. Will have a look and update you on it. Did you have any experience on 'decentralized' marketplaces?

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