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Featuring 5 upgrade email templates from Basecamp, Wistia, Squarespace, Dropbox, and CloudApp.

  • HW

    Hannah Wright

    over 4 years ago #

    I'm a fan of the Basecamp upgrade email featured in this article.

    Know of any other companies who are sending out awesome upgrade emails?

    • JC

      Janet Choi

      about 4 years ago #

      Late to the reply party here. Thanks for the kind words and posting the article! I think Evernote sends good upgrade emails but didn't make it into the post.

      Overall, I think it's a bit of a challenge to send great upgrade emails — which is why we see so few of them.

  • AD

    April Dunford

    over 4 years ago #

    Great examples, nice analysis of them. I liked the example of giving pricing in the upgrade email (wish more services I used did this - particularly when the pricing pages aren't super mobile friendly).

    • JC

      Janet Choi

      about 4 years ago #

      Thanks April! You're right - that's one of the few times I've seen the pricing included in the email itself. I know it's probably to drive people to the site, but why not be helpful in the message itself, right?

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