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Featuring 5 upgrade email templates from Basecamp, Wistia, Squarespace, Dropbox, and CloudApp.
I'm a fan of the Basecamp upgrade email featured in this article.
Know of any other companies who are sending out awesome upgrade emails?
Late to the reply party here. Thanks for the kind words and posting the article! I think Evernote sends good upgrade emails but didn't make it into the post.
Overall, I think it's a bit of a challenge to send great upgrade emails — which is why we see so few of them.
Great examples, nice analysis of them. I liked the example of giving pricing in the upgrade email (wish more services I used did this - particularly when the pricing pages aren't super mobile friendly).
Thanks April! You're right - that's one of the few times I've seen the pricing included in the email itself. I know it's probably to drive people to the site, but why not be helpful in the message itself, right?
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