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US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for 15% of total time spent in apps. Whether it’s news, music, or video streaming, these apps have quickly become an essential part of our daily lives.

And yet media and entertainment apps face a significant retention problem. Only 43% of all media and entertainment apps continue to be used just one month after download.

In such a competitive market, how do successful media and entertainment apps keep their users attention and grow their audience?

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