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Growth is oxygen to companies; especially those backed by investors.
What can YOU learn from this giant's rise to dominate its market?
Hey Erik! What a great read! I've never heard of Skyscanner and boy, what a surprise! Ease of convenience is crucial when searching. I remember when I traveled a lot. Being able to search for what I wanted, without frustration and jumping through loops, was key. Having a website that best served even the most computer illiterate traveler was huge! I can see how this would work with any company. The better the consumer experience, the more likely the growth of that company and it's sales.
Thanks for sharing!
Thanks a bunch for reading + commenting here, Brenda! :o)
A lot of work went into this one ... And the more I found, the more I was amazed. Sounds like you were the same! :-D
**Everything** the company does is innovative. Truly inspirational, and they don't get the basics wrong, either! [EXPERIENCE!]
People love to travel and to make it easier! It looks like SkyScanner found the magic formula.
Thank you Sam for the added insights in this piece.
That's it, Erik! The magic formula indeed — Much to be absorbed from this colossal growth, from one employee in a dining room!!! :-O
Glad you loved it...
Placing user and customer happiness at the heart of your company is a surefire way to be successful! They've nailed the secret to success right there!
#WORD, Lorraine! <3 I wish others would take note!!! :)))
That should be always a priority for any business, Lorraine.
Thanks for pointing it out.
Glad we're all on the same page, here! #CX
Apparently when the sky is the limit you just need to scan it.
Ahaha!! Sounds like a new slogan there, Tad?! ;-)
Hi Erik, What an amazing shout out!
Thanks for sharing this killer post here. This is for the first time I am hearing about this giant brand and its tremendous growth.
Sam did a wonderful search and presented its in and out, growth secrecy.
Thanks, Erik and Sam for this great share with great takeaways!
May you both have a great week ahead.
Glad to have spread the news, my friend! :o)
I tried to include as much detail as possible ... There was so much to condense! :-O
Tons of takeaways compressed into 3. There is a great deal of knowledge to be gleaned from this brand's operations! <3
Stay awesome Philip, & thanks again!
Good to hear you liked the post, as I did, Philip!
Good Afternoon Erik! As the others have stated I to am amazed that this is my first introduction to Skyscanner, especially since it has been around so long! And I for one Love their mindset--. Help our users travel smarter. Who doesn't want to travel smarter and of course Pay Less?
I am looking to book a vacation this fall and now know right where to begin my search! Of course who wouldn't want to do business with someone who gives the best service to your customers. Right?
Thanks Chery :))
Happy to have unveiled this sky-high brand to you too, Chery! :-D
I believe this is just the beginning; plenty more innovation to come from these peeps!!! <3
They've hit the nail on its head in many areas of business, hence the huge success!
I especially love the focus on users / customers. GENUINE focus! It's truly mesmorizing...
Thanks again for reading!
I did not know much about Skyscanner, neither, Chery.
The article was revealing, and I learned a lot.
I feel obsessed with the brand already! (Seriously.)
And I rarely even travel. LOL.
I was feeling a bit embarrassed that I hadn't come across Skyscanner before - but relieved to find others hadn't either. So if that's what they've achieved so far, watch this space!
Love the concept of AARRR. Here in the UK companies seem to have a concept of only taking care of the acquisition stage and then to hell with customers - just hope they hang about. When will they wake up to the fact that we don't stay loyal if we're not looked after?
Will be looking at Skyscanner to see what they can do for me.
Great to read about values like this paying off.
Exactly, Joy! :D It's funny, I just said the same thing to Chery!! I'm certain this Skyscanner growth is only just the beginning!!
Get your pirate face on! AARRR! ;-D
"Here in the UK companies seem to have a concept of only taking care of the acquisition stage and then to hell with customers - just hope they hang about. When will they wake up to the fact that we don't stay loyal if we're not looked after?"
I wish, only WISH this could be plastered on billboards + the web (everywhere!). We are very much aligned...
I think this is why I was / am so excited about this article + Skyscanner. Really admirable stuff!!!
They deserve it. 100%!
I should feel embarassed too, Joy. I haven't heard much about Skyscanner before either. This post made me discover this success story. I'd love to hear the history of a website I always use: Booking.com
I'm surprised an avid traveler like you doesn't use it already, pal! Let us know your experiences between the two, if you get chance to compare before your next trip! :o)
Thanks so much for sharing this 'killer growth' piece, Erik!
I hope it will help many other entrepreneurs aim sky high in their growth ambitions...
Which part did you enjoy most?
I'm still in awe, at everything Skyscanner does!!! #TrueSuccess
Thanks for writing the piece, Sam!
I like the takeaway #3, about growth and mindset. I've seen, during my years of online work, that re-investing in branding, buying new website, or other marketing form, really pay off, overtime. I understand how this can be applied to big companies, and how wise decisions in marketing and re-investment are decisive for the future of the business.
That's my fave too, Erik! (Aside from #1, but that SHOULD just go without saying — Although it doesn't for many 'brands'!!).
Researching the true growth mindset of Skyscanner was just a real light-bulb moment for me. Never seen anything like it before! #AWESOMENESS
I've been using SkyScanner for years and I had no idea about all this behind the scenes stuff. Really interesting, thanks for sharing!
Thanks for the feedback, Jacob. I bet Sam appreciated your words.
Hell yeah! :D
That's amazing, Jacob! I'm really pleased to have brought it to your attention — Truly captivating!!! <3
Thanks a bunch for reading & leaving your feedback here man,
I search for hotels and flights at Skyscanner frequently and I must agree with their content strategy and optimizing locally has done beautifully. Cutting the middle-man always adds more value.
Thanks for sharing with us.
Thanks for your feedback, Ravi! :)
Glad you're a user of Skyscanner, Ravi! Everything it does is second to none...
Thanks for reading!
Love this one Erik! I just bought a book last week about how to scale a business "The E-Myth Revisited". It's all about how you grow a business. If you do it too fast you will crash! I love how they started their company finding a need. I'll have to check it out for my next travels too. Thanks for sharing this one with us.
What a coincidence. Is the book good, Lisa?
The E-Myth Revisited. I may want to read it too.
Thanks for the book info, Lisa! Right on point ... It's phenomenal how Skyscanner has grown AND maintained complete sync with its users + customers. I'm sure you've witnessed (as I have) brands that grow fast and either 1) Begin neglecting customers, or 2) Vanish into thin air.
I mega appreciate your thoughts here!
Thanks a lot for sharing awesome post here Erik. "Customer should be your main focus and rest things will follow for sure" this is what I learnt from the post. Right mindset and Right team can do wonders for sure :)
Customers should always be the priority in any businesses.
Such a few simple (yet incredibly powerful) words that should be remembered by every company.
You got it in one, Nayan!! #DamnRight
I feel there is simply no better example than Skyscanner! :-D
Thanks for sharing useful details with the community. I have just visited Skyscanner and came to know about the services provided by them. Glad that the company has grown up by satisfying the customer requirements. Suggesting the best time to book the flight tickets is an exciting feature of the company and I understood how does it make money. Sam always write the excellent stuff and glad you posted it here.
Thanks for the feedback, Nirmala! I love Sam's articles! :)
Welcome Erik, I too :-D
Thanks so much, Nirmala! :o)
Glad you found it interesting, and also happy to have shared Skyscanner with you! :)))
Customers and/or users make a business. Many businesses rely on constantly acquiring NEW users / customers; when they could grow 50x quicker (while holding a golden reputation) by simply delighting them forever...
Cheers for reading!
I agree with you, Sam. Customer satisfaction is everything!
I travel monthly living in Europe...I only use Skyscanner!! It is the best and super convenient. Their mobile app isn't bad either.
Also the option to search by cheapest month and quickly scan prices is brilliant
Thanks for your correlating input here, Katelyn! :D
What an inspirational company!!! <3
I love the increase in the # of blog posts that they've been putting out over the last months. Keep it coming!
Absolutely, Martijn! :D
Everything Skyscanner does is truly fascinating... #BigRespect
Great read. I've personally used SkyScanner a ton - recently took a 2-week vacation to Thailand because I found cheap tickets.
SkyScanner has also done a great job creating a ton of localized content, which I'd bet has helped their growth a fair bit.
Thanks a bunch for reading + your positive feedback, Isaac!! :)))
Great to hear you use Skyscanner, too ... The localized (& ultra-targeted) infographics etc are such clever techniques that have helped propel their sites to the top spots of Google, across multiple countries. #NoDoubt
Above all though, the focus on UX + CX is phenomenal.
Great article. Regardless it is magic formula or ... anything in between, definitely worth the read. Trust me! Thanks for sharing!
Thanks so much for taking the time, Reginald!! :)))
What a whopping brand! #HUGESUCCESS
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