Like many of us in the field, I fell into content marketing coincidentally.
But I fell head over heels in love with it. Truly, madly in love with the whole idea of how it works. I loved the idea of merit-based marketing.
And then that love faded. Slowly, inexorably, it faded - a bit at a time over the past couple years.
The focus on SEO, perhaps, or the false-feeling flattery and fake smiles which make up so much of this industry. The never-ending output, feeling like you're clogging up the internet's pipes. Or simply the fact that passion can be a difficult thing to maintain day-in, day-out for five years.
Before I fell farther, though, I was lucky enough to have a conversation with Tommy Walker and Aaron Orendorff - both of the Shopify Plus content team. My content saviors.
This is our conversation. It's one that anybody looking to grow a business with content, or tired of trying to grow your business with content, should hear.