Shopify sales now exceed $7B and they've grown 10X in the last three years.
In this article, Neil Patel breaks down how they did it - which started with finding a problem with current solutions for building an online store (poor customer service).
Once they built a better solution, they had a relentless focus on scaling growth. An important part of this growth was letting store owners run their store for free for the first two weeks. After they tried Shopify for a couple of weeks it was very hard to shut their stores down.
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