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Most of the so-called marketing “influencers” out there are celebrities. They’ve made it. They’re not in the trenches anymore. They forgot how to “do” marketing; their employees promote their new books for them, build their new websites, launch their new products… all they have to do is sign their name under whatever new projects and Ka Ching! the money starts rolling in their bank accounts. That’s what I thought when I was preparing my interview with Seth Godin for my podcast called Everyone Hates Marketers (how I managed to get him on the show is another story). I was wrong. What follows is the exact 5-step process Seth Godin uses to launch a new business (from scratch) with only $1,000 in the bank and 90 days to spare.

  • BS

    Ben Sim

    over 2 years ago #

    Thanks for sharing!
    Seth obviously still has it.
    My biggest takeaway is finding a specific audience and test its "remarkability" with the first 10 users.

  • RD

    Ruud den Rooijen

    over 2 years ago #

    Letting go of your own social stats, it makes sense and sounds so easy… I wil get there one day. Thank you for sharing Louis, great article!

  • SY

    Sara Yin

    over 2 years ago #

    How on _did_ you get Seth Godin on your podcast?!

  • RR

    ranga rajan

    over 2 years ago #

    More than the idea, it showed the execution path .
    The take away is to first give and build trust on anything you do ... Excellent.

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