Most of the so-called marketing “influencers” out there are celebrities. They’ve made it. They’re not in the trenches anymore. They forgot how to “do” marketing; their employees promote their new books for them, build their new websites, launch their new products… all they have to do is sign their name under whatever new projects and Ka Ching! the money starts rolling in their bank accounts. That’s what I thought when I was preparing my interview with Seth Godin for my podcast called Everyone Hates Marketers (how I managed to get him on the show is another story). I was wrong. What follows is the exact 5-step process Seth Godin uses to launch a new business (from scratch) with only $1,000 in the bank and 90 days to spare.
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