Sarah Jones of Introverted Alpha—a dating coaching site for introverted men—spent $8,000 on an SEO firm, hoping they could increase traffic to her site. Instead, she watched with growing frustration as the SEO firm completely tanked organic traffic to her site. So, she did what any angry website owner would do. She fired them (politely, she said). Then—perhaps going beyond what the average site owner would do—she binge watched every “Whiteboard Friday” video she could find from Rand Fishkin and read every other SEO resource she could find on the web. In two weeks, she taught herself SEO tactics. The result? The DIY, Rand-inspired SEO changes she made to her site have driven a sustained 300% increase in traffic over the last three months.
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