When buying a new car, what’s the first thing you do? 🚗 If you’re like the vast majority of consumers, you talk to friends and family. 👨👩👧👦 Even if those close to you aren’t car experts, you’ll likely ask them which brands to buy and avoid. Why? Because you trust their opinions. A recent study found that 82% of surveyed individuals said they consult friends and family before making a purchase. 82%! That means more people seek out a referral than drink water daily. As an e-Commerce retailer, this research should stop you in your tracks and prompt you to evaluate your referral marketing strategy. After all, missed referrals mean missed $$$.