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What makes a good product page? Well, there are tons of elements that come together to make a successful product page. These include price, product image, product copy, layout, etc. One element in particular, product image size, seems to affect the value perception of the product. In this study from ConversionXL Institute (part one of three of a full eCommerce product page study, the others to come soon), we look at product page design, and in particular, how you can increase the value perception of your particular product.

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  • AB

    Alex Birkett

    over 3 years ago #

    Also here's part 2 of this ecomm study: http://conversionxl.com/research-study/product-image-size-engagement/

    Stoked that we can put some original research out there for free now

  • AO

    Aaron Orendorff

    over 3 years ago #

    This is so LEGIT for ecommerce optimization. Image size is one of those questions that TONS of "best practices" abound for ... but no real research or data. This is one post I'm going to come back to and include not only in articles but with clients too.

    The breakdown between "search" goods and "experience" goods really helps make sense of the differences too.

    What are you ridiculously smart folks doing next?

    • SM

      Shanelle Mullin

      over 3 years ago #

      So true. I think "bigger product images are better" is a common best practice that, according to the data, isn't always true.

  • SM

    Shanelle Mullin

    over 3 years ago #

    Thanks for sharing this, Sujan. I'd love to open it up to the GH community...

    We're looking for original research ideas. We're now publishing all of our original research from our in-house lab on our blog. Twice a week!

    Tell us what you want more data on, and we can put together a research study to investigate it.

    Submit your research idea here: https://conversionxl.typeform.com/to/OV0Ky1

  • TW

    Tracey Wallace

    over 3 years ago #

    Love the research driven stuff ConversionXL is always pubbing, and so good at! This is a great piece for ecommerce businesses –– and reinforces how incredibly important product photography is to online sales. Thanks for the share!

  • JA

    John Arnold

    over 3 years ago #

    Love the examination driven stuff Conversion-XL is continually pubbing, thus great at! This is an awesome piece for eCommerce organizations –– and strengthens how inconceivably vital item photography is to online deals. Much obliged for the offer!

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