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Earlier in the year Pipedrive crossed the 50,000 paying customer mark. As Head of Marketing from almost day one, I thought it’d be a good idea to type up my observations from having a great product to paid CAC, and from engineering as marketing to hiring. Enjoy!
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Hyun Lee
Thanks for sharing your story @andruspurde!
Pipedrive recently closed a $17.5M funding - lots to learn if you're in a startup.
Bjoern Sjut
Great post! What's the backstory on the Google Chrome webstore connection?
Andrus Purde
It’s probably the most profitable thing we’ve ever done, considering the results and effort. worked wonders 2011 and into 2012 and has driven at small but stable signups per month ever since.
Nick Lock
Thanks - a good read. I specifically like the ICE technique.
Andrus Purde
Glad you found it useful, Nick!